Travelocity: World's Largest Gnome

Credits & Description:

Media: Interactive
Category: Travel, transport & tourism
Client: Travelocity
Agency: 3Headed Monster
Country: United States of America
Creative Director: Shon Rathbone
Copywriter: Mallory Massa
Art Director: Travis Hanson
Art Director: Lindsey Weeden
Account manager: Diana Herschberger
Account manager: Alyssa Simmons
Account manager: Deina McNabb
Social Strategist: Crystal Anderson
Published: November 2017
Synopsis:
In a dating site social activation campaign via 3Headed Monster, Travelocity invites consumers to convince the Travelocity "Roaming Gnome" to pick them to be his travelmate. The primary media is Tinder, where the gnome has what appears to be his own dating profile page, where consumers can get to the contest entry details by "swiping right." Additional support advertising (display banners) runs on other dating sites such as Match.com, OKCupid, PeopleMedia, etc., and targets a broad, young audience, adults 25 - 35.
Consumer video entry: http://www.instagram.com/p/BcH...