Turkish Airlines: Gotham and Metropolis Time Out travel guide, 3

Credits & Description:

Agency: Crispin Porter + Bogusky
Client: Turkish Airlines
Agency Producer: Chris Chapman
Agency Producer: Arj Singh
Art Director: Henrik Delehag
Art Director: Tessie Gaertner
Chief Creative Officer: Dave Buonaguidi
Copywriter: Ben Carey
Copywriter: Tom Hall
Copywriter: Dan Wallace
Creative Director: Ben Carey
Creative Director: Henrik Delehag
Designer: Henrik Delehag
Designer: Vicky Draisey
Designer: Simon Wakeman
Designer: Christie Webster
Publisher: Marta Kacprzyk
Publisher: Jack Woodcock
Publishing Company: Time Out
Account Handler: Nick Cooper
Account Handler: İlkay Dibekoğlu
Account Handler: Charles Faircloth
Account Handler: Jonathan Phillips
Account Handler: Genevieve Sexton
Planner: Nimi Raja
To bring Turkish Airlines' partnership with blockbuster “Batman v Superman” to life, the idea was to claim they now fly to Gotham and Metropolis. We partnered with Time Out and wrote a full 128-page travel guidebook, with fictitious hotels, restaurants, and tourist attractions. Reviews were created for over 150 fictional venues. Maps were designed that cross-referenced exact addresses, neighbourhoods and metro stations. 110,000 copies of the guidebook were printed and sold for real in bookshops as well as on Amazon.