TYPHOON YOLANDA APPEAL Digital, DM, Case study UNSELFIE by BBDO Guerrero Makati City, BBDO GUERRERO, MANILA

UNSELFIE
The Digital Advert titled UNSELFIE was done by BBDO Guerrero Makati City, BBDO GUERRERO, MANILA advertising agencies for TYPHOON YOLANDA APPEAL in Philippines. It was released in Dec 2013.
Advertising campaign for TYPHOON YOLANDA APPEAL

TYPHOON YOLANDA APPEAL: UNSELFIE

Brand
TYPHOON YOLANDA APPEAL
Media
Digital, DM, Case study
Released
December 2013
Posted
December 2013
Market
Philippines
Industry
Business equipment & services, Corporate Image
Agency
BBDO Guerrero Makati City
Executive Creative Director
David Guerrero
Copywriter
David Guerrero
Chief Creative Officer
David Guerrero
Art Director
Corey Cruz
Creative Director
Corey Cruz
Executive Creative Director
Tin Sanchez
Copywriter
Tin Sanchez
Creative Director
Aste Gutierrez
Copywriter
Aste Gutierrez
Agency
BBDO GUERRERO, MANILA
Executive Creative Director
David Guerrero
Copywriter
David Guerrero
Chief Creative Officer
David Guerrero
Art Director
Corey Cruz
Creative Director
Corey Cruz
Executive Creative Director
Tin Sanchez
Copywriter
Tin Sanchez
Creative Director
Aste Gutierrez
Copywriter
Aste Gutierrez

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
DIRECT LOTUSBEST USE OF SOCIAL MEDIAGOLD
One Show 2014
InteractiveSocial Media / Branded Social CampaignMerit Pencil
Cannes Lions, 2014
DIRECT LIONSDirect Marketing: Digital & Social: Use of Social Audience in a Direct Marketing CampaignBRONZE
MOBILE LIONSSocial for Mobile: Use of Co-Creation & User Generated ContentBRONZE
Spikes Asia, 2014
DigitalSOCIALBronze Spike
MobileMOBILE: SOCIAL FOR MOBILEBronze Spike
Ad Stars Awards, 2014
InteractiveCorporate/Institution/IndustrySilver
MobileCorporate/Institution/IndustryCrystal
Diverse insightsOther Asian CountriesSilver

Credits & Description:

SUB CATEGORY : BEST USE OF SOCIAL MEDIA
COMPANY ENTERING : BBDO GUERRERO, MANILA
ENTRY TITLE : UNSELFIE
BRAND : TYPHOON YOLANDA APPEAL
ADVERTISER : BBDO GUERRERO
DIRECT/ADVERTISING AGENCY : BBDO GUERRERO, MANILA
CHIEF CREATIVE OFFICER : DAVID GUERRERO
EXECUTIVE CREATIVE DIRECTOR : DAVID GUERRERO/TIN SANCHEZ
CREATIVE DIRECTOR : ASTE GUTIERREZ/COREY CRUZ
COPYWRITER : ASTE GUTIERREZ/TIN SANCHEZ/DAVID GUERRERO
ART DIRECTOR : COREY CRUZ

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