Campaign name: Pencil of Hope
Registrant: Isobar Budapest
Brand name: UNICEF
Designer: Péter Polgár
Client account director manager: Péter Békássy
Art Director: Adam Erdesz
Executive Creative Director: Marton Jedlicska
Creative director: George Sugitomo, Balázs Tompa
Account Director / Manager: Béla Kovács
Strategic planner strategist: Anna Kádár
Copywriter: Dorottya Tóth
Other credits: András Pásztor; Dávid Hüse
Creative idea explanation: Turning children’s traumatized memories into a hopeful future. We created a digital pencil that can change the traumatized drawings the Syrian children drew. On the UNICEF “PENCIL OF HOPE” site, participants can draw over the tragic drawings and turn it into a more positive one using your finger or mouse. And share it onto your social media to spread awareness. After they are redrawn, the selected pictures are printed onto blankets and educational notebooks, which are sent to the Syrian children in refugee camps to actually use, and for the traumatized children to be able to see a more hopeful future.