Uniqlo: UNIGROUP

Credits & Description:

Advertiser: UNIQLO
Agency: DENTSU THAILAND
Category: Publications & Media
Advertising campaign: UNIGROUP
Creative Group Head: Akk Phapongkasem (Dentsu Thailand)
Senior Creative Director: Adul Borvornsrisakul (Dentsu Thailand)
Interactive Communication Supervisor: Chana Chanchaipiyavong (Dentsu Thailand)
Executive Vice President/Chief Operating Officer: Kazuki Yamamoto (Dentsu Thailand)
Art Director: Pilan Subhasri (Dentsu Thailand)
Senior Interactive Creative Producer: Varist Meksupa (Dentsu Thailand)
Head of Interactive Creative Producer: Nat Sathitpattiphan (Dentsu Thailand)
Senior Group Account Director: Patcharin Sukorat (Dentsu Thailand)
Production Designer: Athaphon Hanviriyaphun (Digital New Age Agency)
Executive Creative Director/Chief Information Office: Warunee Tanakijchumroon (Dentsu Thailand)
Senior Account Director: Winida Trakulsin (Dentsu Thailand)
Interactive Designer: Jamjan Singharkitpisan (Dentsu Thailand)
Executive Creative Director: Nisa Mujjalintrakool (Dentsu Thailand)
Senior Art Director: Panote Wangchaiya (Dentsu Thailand)
Head of Interactive Communication Strategist: Pongpipat Tamavichit (Dentsu Thailand)
Account Executive: Sasichon Petchroongratana (Dentsu Thailand)
Production Producer: Yaowalak Saree (Digital New Age Agency)

Brief Explanation
Motivate the Bangkokian to experience UNIQLO 4th store at MEGABANGNA, by turn the long travel to fun travel with UNIGROUP campaign. Online: Build their own virtual buses and invite their friends on board. The more friends they invite, the more coupons they will get. And this coupon can only redeem at UNIQLO MEGABANGNA on the grand opening day. Offline: Bring online game to reality by preparing the real UNIGROUP BUS for the UNIQLO fans to enjoy the ride to the store.