United Nations: Free The Forced!

Credits & Description:

Entrant: Cheil Germany, Schwalbach am Taunus
United Nations Campaign Against Forced Marriage
"Free The Forced!"
Visit web site: http://www.freetheforced.org/
Corporate Name of Client: United Nations Association of Germany
Client Account Director: Dr. Beate Wagner
Agency Account Director: Yung Kyu Tomas Lee
Account Executive: Maximilian Ofer
Jessica Harriet Pfanner
Younghae Suh
Chief Executive Officer: Volker Selle
Agency: Cheil Germany , Schwalbach am Taunus
Executive Creative Director: Roland Rudolf
Creative Directors: Jörn Welle
Thomas Schröder
Copywriter: Thilo Müller-Ohldach
Art Directors: Ian Lit Shen Lim
Peter Carlos Kirsch
Agency Producer: Moritz Gillrath
Social Media Strategist: Katharina Fahnl
Production Managers: Kai Hartung
Suzane Papac
Design Company: 2erpack studios , Hamburg
Graphic Designers: Behruz Tschaitschian
Hannes Mussbach
Digital Production Company: Die Seitenschneider , Frankfurt
Post-Production Company: Das WERK , Frankfurt
Sound Design Company: Loft Tonstudios , Frankfurt
Event Manager: Roman Laufer
Dunja Habib
Creative Concepter: Fernanda Roedel
Description of the Project:
Every year, 60,000,000 women are forced to marry. The United Nations Association of Germany wants to make this invisible crime visible and help the victims – by involving the public. On a bridge, where couples have fixed thousands of padlocks to express their everlasting love, we put up 3,500 locks representing women trapped in forced marriage. By scanning QR codes on our locks, people spread the word via social media functions on our mobile site and could even donate. They received a number code to open a lock and free a woman. In three days: total media reach came to 5.3 million, almost all locks were opened, 570,000 people got involved on social media channels and donations to the UN Trust Fund to end violence against women went up by 279%.