University of Guelph Digital, Case study The Lucky Iron Fish Project by Geometry Global Dubai

The Digital Advert titled The Lucky Iron Fish Project was done by Geometry Global Dubai advertising agency for University of Guelph in United Arab Emirates. It was released in Jun 2015.

University of Guelph: The Lucky Iron Fish Project

Released
June 2015
Posted
June 2015
Art Director
Art Director
Art Director
Art Director
Producer
Executive Creative Director
Producer
Executive Creative Director
Producer

Awards:

Cannes Lions, 2015
PRSECTORS: HEALTHCARE & WELLBEINGGOLD
PRODUCT DESIGNWELL-BEING & ENVIRONMENTAL IMPACT: WELL-BEING & ENVIRONMENTAL IMPACTGRAND PRIX
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCT PROMOTIONBRONZE
CANNES LIONS HEALTH 2015
HEALTH AND WELLNESSB: EDUCATION & SERVICES: EDUCATION & AWARENESSSILVER
HEALTH AND WELLNESSA: CONSUMER PRODUCTS: OTC APPLICATIONSGOLD
Clio Awards 2015
DesignOtherBronze
Public RelationsPublic Service: MulticulturalSilver

Credits & Description:

Festival: PR: Sectors: Healthcare & Wellbeing
Awards: Gold
Advertiser: LUCKY IRON FISH
Agency: MEMAC OGILVY, GEOMETRY GLOBAL
Geo: United Arab Emirates, United Arab Emirates
Inventor: Christopher Charles (Lucky Iron Fish)
PR/Client/Account Lead: Derek Callow, Chin Han Yu (Memac Ogivly PR/: Google/ Arcade)
Chair of the Board: Dr. Alastair Summerlee (Lucky Iron Fish)
Chief Executive Officer: Gavin Armstrong (Lucky Iron Fish)
Director Of Photography: Grant Douglas (Lucky Devil Films)
Chief Creative Officer: Jon Hamm (Geometry Global Dubai)
Director: Jonathan Finnigan (Lucky Devil Films)
Creative Team: Laila Mokdad, Naresh Kumar, Dylan Kidson (Geometry Global/Memac Ogilvy)
Art Director: Logan Allanson, Elizabeth Dewar, Leila Katrib (Geometry Global/Arcade)
Executive Creative Director: Matt Cullen, Gary Tranter (Geometry Global/ Arcade)
Art Director: Matt Cullen, Gary Tranter (Geometry Global/Arcade)
Producer: Rebecca So, Chin Han Yu (Arcade/Song Zu)
Editor: Souheil Zahreddine (Alchemy Films/Freelance)
Vice President of Operations: Tania Framst (Lucky Iron Fish)
Executive Creative Director: Ben Knight, Howard Smeidt (Geometry Global/ Arcade)
PR/Client/Account Lead: Dalia Halabi, Sophie Wordley (Memac Ogivly PR/: Google/ Arcade)
Sound Engineer: Damian Waddell (Song Zu)
Manager, Cambodian Operations: Davuth Haem (Lucky Iron Fish)
Music Composer: Gerard Fitzgerald (Song Zu)
Producer: Ian Liew (Arcade/Song Zu)
Editor: Juan Cernadas (Alchemy Films/Freelance)
Associate Creative Director: Logan Allanson (Geometry Global Dubai)
General Manager: Luke Morris (Alchemy Films)
Sales Coordinator and Administrator: Lydia Summerlee (Lucky Iron Fish)
Board Members: Simon Cooper, Jocelyn Mackie, Felipe Berger (Lucky Iron Fish)