Valspar: Ask Val

Credits & Description:

Brand: Valspar
Media: Online
Category: House, Garden
Agency: FCB
Geo: United States
Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Creative Directors: Susan Treacy, Myra Mazzei, Joe Rivera
Art Director: Nick Howard
Copywriter: Nick Stoner
Director of Creative Strategy: Renee Mahoney
Developers: John Skibicki, Nick Moutrey, Jeff Korba, Clint Ruch
Project Manager: Andy Ekland
Digital Platforms Manger: Nick Kraska
Account Lead: Anna Bradbury
Account Director: Kate Hearn
Group Management Director: Scot Havrilla
Planner: Chris Callahan
Strategic Analytics Director: Fan Shi
Associate Business Analyst: Derek Tucker
Brand Manager: Stephen Strong
Director / Brand Integration: Joel Wasserman
Senior Brand Manager: Karen Keller
Description: URL: http://AskVal.com
Valspar launched an innovative interactive consumer paint resource dedicated to delivering the highest caliber of personalized service to avid DIY-ers nationwide. It was developed as an extension of a core brand belief that choosing color to enhance your life is a fun, inspiring, empowering change – and that Valspar is here to help throughout the entire process.
AskVal.com provides a quick and easy quiz option to help users identify colors and palettes that perfectly fit their personalities. Additional inspirational photos and color trends information are also easily accessible with just a few clicks.
Published: June 2016