VG: THE MAGNUS SWEATER

Credits & Description:

Category Interactive
Subcategory Application
Entrant agency Saatchi & Saatchi Norway
Client VG
Brand VG
Product/service VG chess coverage / sponsorship
Date release 17.11.2014
Other agency Morten Borgestad
Creative director Øyvind Waage
Interactive art director Christopher Køltzow
Copywriter Mads Rønold
Art director Snorre Martinsen
Account director Håkon Fretheim
Chief/senior account director Jon Fredrik Sandengen
Account director Patrik Bergfjord
Account director Nanna Grønli
Art director Joe Langdon
Account director Rune Sandnes
Digital art director Torfinn Sundem
Digital art director Almir Busevac
Art director Linus Hjellström
Art director Ulrik S. Larsen
Website http://en.magnusgenseren.no/
If you’re going to watch chess for hours, why not knit a sweater in the process? Norway's biggest newspaper VG, wanted to reach a wider audience with their online coverage of the 2014 world chess championship, and give people a way to support Magnus Carlsen. For all knitters, chess fans and everyone in between, we created a digital knitting tool on vg.no, fully integrated with the live coverage letting you knit and follow the game at the same time.