Victorian Government Digital KEEP IT SAFE by Deepend

KEEP IT SAFE
The Digital Advert titled KEEP IT SAFE was done by Deepend advertising agency for Victorian Government in Australia. It was released in Nov 2012.
Advertising campaign for Victorian Government

Victorian Government: KEEP IT SAFE

Brand
Victorian Government
Media
Digital
Released
November 2012
Posted
November 2012
Market
Australia
Industry
Environmental & Animal Issues, Public Safety, Health & Hygiene
Agency
Deepend
Art Director
Andrew Isaac
Creative Director
Fred Haas
Producer
Lisa Mckenzie

Credits & Description:

Advertiser: VICTORIAN GOVERNMENT
Agency: DEEPEND
Category: Charities, Public Health & Safety, Public Awareness Messages
Advertising campaign: KEEP IT SAFE
Art Director: Andrew Isaac (Deepend)
Flash Developer: Brayden Meyer (Deepend)
Flash Developer: Ash Winch (Deepend)
Strategy Director: Jen Tucker (Deepend)
Producer: Lisa Mckenzie (Deepend)
Technical Director: Rick Lannan (Deepend)
Developer: Sam Brook (Deepend)
Creative Director: Fred Haas (Deepend)
Client Services Director: Chris Joyner (Deepend)

Brief Explanation
The ‘Keep it Safe’ project aims to increase awareness and preparation for fire related disasters by generating discussion between children and parents in a fun, non-threatening manner.Project materials were initially distributed to 10,000 elementary students from schools in the high risk Victorian Bushfire Risk register. The initiative has been praised by the Department of Education and Early Childhood Development, teachers, parents and students. Aiming to promote long-term positive behaviour change in a new generation of Victorians, ‘Keep it Safe’ has pushed every existing boundary in what has been done in terms of safety and education.