Vida Mujer: Don't die for me

Credits & Description:

Don’t die for me. A love book written by men who abuse women. In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled "No te mueras por mi" (Don't die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent.Finally, the book gives you a parting message and a hot line to call for help. "If you are being abused don't become another page in this book"
Category: Health & safety
Brand: Vida Mujer
Media: DM
Category: Public interest
Agency: Circus Grey
Production: Rebeca
Country: Peru
Director: Juan Carlos Gomez de la Torre
Executive Creative Director: Emiliano Gonzales
Creative Director: Charlie Tolmos
Art Director: tony cruz
Copywriter: Renato Martinez
Agency Producer: Renzo Merkt