Kaizers Orchestra: KAIZERVIRUS, 1

Credits & Description:

Type of entry: Mobile Applications
Category: Media, Entertainment and Leisure
Advertiser: KAIZERS ORCHESTRA
Product/Service: VIOLETA VIOLETA VOL.3
Agency: ANORAK Oslo, NORWAY
Creative Director: Simen Idsøe Eidsvåg (HES)
Creative Director: Jens-Petter Aarhus (Anorak)
Developer: Simen Øian Gjermundsen (Notch)
Art Director: Eirik Johansen (Anorak)
Graphic Designer: Henning Gjerde (Notch)
Developer: Christopher Einarsrud (Notch)
Developer: Sveinung Kval Bakken ()
Brief Explanation
To launch and promote the band Kaizers Orchestras latest record, Violeta Violeta Vol.3, we designed the album like a virus. Through an Android/iPhone application we released songs one month before the official release in the form of viruses. To get access to the songs you had to get infected. Using GPS-technology, your phone would automatically get infected when moving close enough to someone who was carrying a virus.
When enough fans were infected with a virus, the songs became available through streaming and iTunes. This gave fans the opportunity to be the first to listen to a new tracks and the power of deciding when the album itself would be handed over to radio, media and the public in general. Helping Kaizers reaching a bigger audience than ever.
The app gave you a full overview of available viruses, a map of other carriers and a music player for unlocked content. You could also hunt down people that weren't infected to earn more points that could take you to a release concert at a secret location.
Please watch the case movie for a full presentation of the app and the different activities.