Virgin America Digital, Case study Safety Video #VXsafetydance

The Digital Advert titled Safety Video #VXsafetydance was done for subbrand: Virgin America (brand: Virgin America) in United States. It was released in Nov 2013.

Virgin America: Safety Video #VXsafetydance

Awards:

Clio Awards, 2014
CLIO Music FilmUse of Music - Original: Short form (between one 1 minute and five 5 minutes)Bronze

Credits & Description:

Media: TV
Category: Transport & Tourism
Brand: Virgin
Geo: Americas, United States
Buckle up to get down. Virgin enlisted the help of Virgin Produced, Director Jon M. Chu, Choreographers Jamal Sims and Christopher Scott, Virgin America teammates, and dance stars like Todrick Hall and Madd Chadd to give their safety video a new song and dance. From the exit doors to the oxygen masks, no seat belt was left unbuckled. Virgin invites people to send them their audition to be in a future version of the next safety video by visiting http://VXsafetydance.com and uploading an Instagram video with their freshest moves using the #VXsafetydance hashtag.
Category: Short form (between one 1 minute and five 5 minutes)
Creative Agency: Virgin Produced
Public Relations Agency: Mercury, Sacramento
Production Company: Virgin Produced
Executive Producer: Jason Felts Virgin Produced
Executive Producer: Justin Berfield Virgin Produced
Executive Producer: Rene Rigal Virgin Produced
Executive Producer: Huntley Ritter Virgin Produced
Executive Producer: Jessica Stout Virgin America
Executive Producer: Jesse McMillin Virgin America
Producer: Brian Skuletich Virgin Produced
Producer: Carolyn Anderson Virgin Produced
Director: Jon M. Chu Lyrics by: Todrick Hall Music by: Jeanyves "Jean" Ducornet VP Brand Marketing + Communications: Abby Lunardini Virgin America
Public Relations: Patricia Condon Virgin America
Copywriter: Jane St. John Virgin America
Copywriter: Jess Blumensheid Virgin America
Digital Promotions: Sabine Middlemass Virgin America
Corporate Communications: Sean Harris Virgin America
Social Media: Tony Amrich Virgin America
Web Producer: Tony Lopes Virgin America
PR Agency: Tawny Valentine Mercury, Sacramento
PR Agency: Stephanie Rosa Mercury, Sacramento
PR Agency: Jill Fletcher Mercury, Sacramento
Digital Agency: Mike Cessario 1 Trick Pony
Digital Agency: Chad Schultz 1 Trick Pony
Digital Agency: Sean Byrne 1 Trick Pony
Digital Agency: Keith Pizer 1 Trick Pony
Digital Agency: Rob Reed 1 Trick Pony