The grand final of the Virgin Money 'Pack it in 45' challenge will be livestreamed on Facebook this Sunday, as four finalists battle it out to set a new Guinness World Record for packing a suitcase in the fastest time possible. Created by AllTogetherNow, entrants from Virgin Money’s lounges in London, Norwich, Manchester and Glasgow have taken part throughout the summer in the challenge, with hundreds of people trying their hands at beating the current record of 46.18 seconds.
Campaign: Pack it in 45
Media: Interactive
Category: Other
URL: https://www.facebook.com/Virgi...
Client: Virgin Money
Agency: AllTogetherNow
Production: Karma
Country: United Kingdom
Director: Simon Livingstone
Creative Director: Sam Bailey
Brand Director: Andrew Nicolson
Head of Social Media: Antony Simm
MD: Steve Parker
Business Director: Tom Sneddon
Media Agency: m/SIX
Media Planners: Chris Chivrall