Visa: The Onlive Sale

Credits & Description:

Corporate Name of Sponsored Client: Visa
Client Account Director: Waldemar Cordero
Agency Account Director: Jose Mendoza
Senior Account Executive: Sandra Echeverry
Film/TV Studio: Mimosa TV, Bogotá
Screenplay By: Mimosa TV
Agency: Sistole
Chief Creative Officers: Horacio Maggi/Carlos Rusconi
Creative Director: Freddy Mendez
Copywriter: Freddy Mendez
Production Company: Mimosa TV
Director: Luis Gonzalez
Senior Executive Producer: Carolina Angel
Digital Director: Joffre Carmona
Description of the Project:
Colombia is the second country with the highest access rate of internet in Latin America, but strangely, it's also the second with the lowest rate of online shopping due to the general belief that it is a difficult and insecure process.
The challenge was to create an action to change this perception, proving that buying on the internet is not only safe, but also easy.
We focused on young women, compulsive shoppers by nature and digital media consumers. We had to create something as interesting as the content they search for, therefore we chose the most successful web series in Colombia, Susana & Elvira.
We aired the final chapter live, and allowed people to buy in real time all what they saw on the screen using their Visa credit cards (furniture, appliances, paintings, clothing...) When something was sold, the Visa team entered in the scene to take out the object in real time, forcing the actresses to improvise and making the shopping experience more real and funnier.
This way, we created the first “Onlive” sale in history.
A perfect mix of shopping experience and entertainment.