Vodafone: RED LIGHT APPLICATION

Credits & Description:

CLIENT VODAFONE
PRODUCT VODAFONE RED LIGHT APPLICATION
ENTRANT Y&R ISTANBUL, TURKEY
TYPE OF ENTRY INTEGRATED CAMPAIGN
CATEGORY INTEGRATED MOBILE CAMPAIGNS: COMMUNICATION BETWEEN MOBILE AND OTHER MEDIA
TITLE RED LIGHT APPLICATION
PRODUCT/SERVICE VODAFONE RED LIGHT APPLICATION
ENTRANT COMPANY Y&R ISTANBUL, TURKEY
ADVERTISING AGENCY Y&R ISTANBUL TEAM RED, TURKEY
MEDIA AGENCY OMD ISTANBUL, TURKEY
AYSE AYDIN Y&R TEAM RED ISTANBUL CREATIVE DIRECTOR
ERKAN KAYA Y&R TEAM RED ISTANBUL CREATIVE GROUP HEAD
ILKER DAGLI Y&R TEAM RED ISTANBUL CREATIVE GROUP HEAD
BULENT SENGUL Y&R TEAM RED ISTANBUL ART DIRECTOR
UGUR SONMEZ Y&R TEAM RED ISTANBUL COPYWRITER
CAN ARABACILAR Y&R TEAM RED ISTANBUL COPYWRITER
HILAL BIRECIK Y&R TEAM RED ISTANBUL GENERAL MANAGER
SETENAY ERGIN Y&R TEAM RED ISTANBUL ACCOUNT SUPERVISOR
DENIZ ATALAY Y&R TEAM RED ISTANBUL ACCOUNT MANAGER
HUSEYIN BILIR Y&R TEAM RED ISTANBUL AGENCY PRODUCER
BEDIZ EKER Y&R TEAM RED ISTANBUL HEAD OF STRATEGY
EMRE PERCIN Y&R TEAM RED ISTANBUL STRATEGIST
CEREN KALKAN Y&R TEAM RED ISTANBUL ACCOUNT DIRECTOR
Links
Mobile URL https://play.google.com/store/...
Additional URL 1 http://www.youtube.com/watch?v...
Creative Execution
We prepared women specific videos and embedded the video information in it. Begining of the video a woman talks about some women specific informations for allocating men. Middle of the video woman starts talking about this app and giving information secretly.
The application was downloaded 6,991 times and Shake & Warn was activated 3,591 times.
In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance.