| Eurobest, 2014 | ||
|---|---|---|
| Mobile | INTEGRATED CAMPAIGN: INTEGRATED MOBILE CAMPAIGNS: COMMUNICATION BETWEEN MOBILE AND OTHER MEDIA | Silver Eurobest |
Brand: Vodafone
Media: Online
Category: Electronics & Technology
Agency: Y&R
Geo: Turkey
Vodafone: Red Light
Advertising Agency: Y&R - Team Red, Istanbul, Turkey
Creative Director: Ayse Aydin
Creative Group Heads: Erkan Kaya, Ilker Dagli
Art Director: Bulent Sengul
Copywriters: Ugur Sonmez, Can Arabacilar
General Manager: Hilal Birecik
Account Team: Ceren Kalkan, Setenay Ergin, Deniz Atalay
Head of Strategy: Bediz Eker
Strategy: Arif Emre Percin
Producer: Huseyin Bilir
Links
Mobile URL https://play.google.com/store/...
Additional URL 1 http://www.youtube.com/watch?v...
Creative Execution
We prepared women specific videos and embedded the video information in it. Begining of the video a woman talks about some women specific informations for allocating men. Middle of the video woman starts talking about this app and giving information secretly.
The application was downloaded 6,991 times and Shake & Warn was activated 3,591 times.
In Turkey, half of all women are subject to violence. This app helps during attacks. Vodafone's Red Light Application uses mobile technologies to protect women. Shake & Warn secretly sends messages and location to 3 contacts, requesting assistance.