Volkswagen: THINK BLUE BANNER-BAGS

Credits & Description:

Category Promo & Activation
Subcategory Digital or social media
Entrant agency DDB Russia
Client Volkswagen
Brand Think Blue
Product/service Think Blue. Eco program
Date release 01.09.2014
Advertising agency DDB Russia
Executive creative director Anna Denisova
Art director Dmitry Zenin
Art director Alexandra Polyarus
Account director Vladimir Pervozvansky
Ads. They are everywhere. In every Russian city. Everyday there’s more than 25 tones of banners being put on the streets of Moscow, resulting in tones of non-recycled waste. Volkswagen is of of the biggest advertisers in Russia. How could we keep the brand visible – and reduce the post-campaign waste? With the help of Think Blue Creative Lab – our own crowd-funding platform, we’ve come up with the idea: To give the used banners a second life. Intr