Volvo Digital Roam Delivery, 1 by OgilvyOne London

Roam Delivery, 1
The Digital Advert titled Roam Delivery, 1 was done by OgilvyOne London advertising agency for Volvo in United Kingdom. It was released in Mar 2016.
Advertising campaign for Volvo

Volvo: Roam Delivery, 1

Brand
Volvo
Media
Digital
Released
March 2016
Posted
March 2016
Market
United Kingdom
Industry
Cars
Agency
OgilvyOne London
Executive Creative Director
Emma De La Fosse
Executive Creative Director
Charlie Wilson
Creative Director
Alex Wood

Awards:

LIA 2016
DigitalAutomotiveGold Winner
DigitalInnovative Use of DigitalSilver Winner

Credits & Description:

Entrant: Ogilvy PR & OgilvyOne, London
Brand: Volvo Cars
Corporate Name of Client: Volvo
Client Account Director: Ricky Vasquez
Client Supervisor: Ricky Vasquez
PR / Marketing Company: Ogilvy PR, London
Agency Senior Account Executive: Ricky Vasquez
Agency Account Directors: Lesley Anderson/Emma Tills
Agency: OgilvyOne, London
Executive Creative Director: Emma de la Fosse/Charlie Wilson
Creative Director: Alex Wood
URL: http://creativetech.ogilvyone....
Description of the Project:
Select Roam as your delivery option on check out. A one time only digital key is created. The digital key allows your trunk to be opened for a limited time period while the rest of the car is immobilized. The delivery driver locates your car via his app and delivers the package.
Sweden’s largest postal service, Nordpost, are partners. Discussions have begun with Amazon. These partnerships have created a new revenue stream for Volvo.