Volvo: Look Who’s Driving

Credits & Description:

Category: Automotive
Client: Volvo
Media: Online
Agency: Forsman & Bodenfors, Gothenburg
Country: Sweden
Customer: Volvo Trucks
Client: Ingela Nordenhav, Global Marketing & Communications Director

Product: Construction
Title: Volvo Trucks – Look Who’s Driving feat. 4-year-old Sophie (Live Test)
First publishing day: 3 December 2015
Length: 2, 22 seconds
Senior Account Director: Olle Victorin, Forsman & Bodenfors
Account Director: Cilla Pegelow
Account Manager: Anneli Kjellander, Britta Malmberg
Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Writer: Douglas Reid
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Alexander Blidner
Agency Producer, Digital: Peter Gaudiano
Production company: NEW LAND
Producer: Sophie Tamm Christensen
Executive Producer: Erik Torell
Postproduction: SWISS
Stills Photographer: Robin Aron Olsson
Media agency: BeOn
Director: Megaforce, Charles Brisgand & Leo Berne
Music: Cobrastyle, Teddybears
Editor: Nicolas Larrouquere
Sound: Kouz Production
An unpredictable child and a radio-controlled 18 tonne truck. In Volvo Trucks' "Look who’s driving" four-year-old Sophie subjects the Volvo FMX to the toughest challenge yet in the Live Test series. The film is a follow-up to previous global successes in the series, such as The Epic Split and The Hamster Stunt. In the most recent Live Test, "Look who’s driving", four-year-old Sophie drives an 18 tonne Volvo FMX through a construction area using a remote control. Sophie puts the truck through some serious manoeuvres, including driving through a thick brick wall and climbing a steep, soft slope, before rolling all the way down in a full 360-degree turn.