We Are Social: Snap Safe, 1

Credits & Description:

Client: We Are Social
Agency: We Are Social
Advertising Agency: We Are Social, UK
Executive Creative Director: Gareth Leeding
Senior Creative: Rob James
Senior Designer: Jenni Smit
Senior Designer: Leon Kesko
Creative Technologist: Sam Cox
Published: April 2020
Country: United Kingdom
We Are Social has launched Snap Safe - a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak. The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown.
A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19.
But rather than just telling people how to act, we really wanted to bring the issue of physical distancing to life and enable people to put it into practice in real-time.
So, we gathered our creative team in London and put our heads together and, as a result, today we're launching Snap Safe - a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak.
The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown.
As the filter opens in Snapchat, it counts up to 200cm to help cement the safe distance in the user’s mind. The design of the Lens, and supporting branding, is based on the bold, black-on-yellow motif of physical safety barriers and warning signs. If people get too close to the user, the Snap Safe AR Lens displays a warning which states: ‘STAY BACK. SAVE LIVES’.