What3Words Digital The World Addressed [image] 7 by What3Words
![The World Addressed [image] 7](https://fcdn.me/bb6/112/what3words-the-world-addressed-image-7-583f715a32b11aaf46b217833a.jpg "The World Addressed [image] 7")
What3Words: The World Addressed [image] 7
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Brand | Wood Pencil |
| Creativity for Good (White Pencil) | Service Innovations | Black Pencil |
| Creativity for Good (White Pencil) | Design - Brands | Wood Pencil |
Credits & Description:
Agency: what3words
Client: what3words
Creative Technologist: Will Henderson
Director: Jack Waley-Cohen
Design: what3words
Chief Executive Officer: Chris Sheldrick
Marketing Director: Giles Rhys Jones
what3words is a location reference system based on a global grid of 57 trillion 3mx3m squares. Each square has been pre-assigned a fixed and unique 3 word address. Easier to remember & communicate than GPS, more flexible than dropping a pin and more accurate than street addressing it is a universal and human-friendly system. The what3words ecosystem of apps and code is used in over 170 countries by governments, business and NGOs it is helping packages, post and aid to be delivered more easily and is ensuring that friends are met and business are found.