D&AD Awards, 2016 | ||
---|---|---|
Creativity for Good (White Pencil) | Advertising & Marketing Communications - Brand | Wood Pencil |
Creativity for Good (White Pencil) | Service Innovations | Black Pencil |
Creativity for Good (White Pencil) | Design - Brands | Wood Pencil |
Agency: what3words
Client: what3words
Creative Technologist: Will Henderson
Director: Jack Waley-Cohen
Design: what3words
Chief Executive Officer: Chris Sheldrick
Marketing Director: Giles Rhys Jones
what3words is a location reference system based on a global grid of 57 trillion 3mx3m squares. Each square has been pre-assigned a fixed and unique 3 word address. Easier to remember & communicate than GPS, more flexible than dropping a pin and more accurate...