What3Words Digital The World Addressed [image] 7 by What3Words

The World Addressed [image] 7
The Digital Advert titled The World Addressed [image] 7 was done by What3Words advertising agency for What3Words in United Kingdom. It was released in Jan 2016.

What3Words: The World Addressed [image] 7

Media
Released
January 2016
Posted
January 2016

Awards:

D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - BrandWood Pencil
Creativity for Good (White Pencil)Service InnovationsBlack Pencil
Creativity for Good (White Pencil)Design - BrandsWood Pencil

Credits & Description:

Agency: what3words
Client: what3words
Creative Technologist: Will Henderson
Director: Jack Waley-Cohen
Design: what3words
Chief Executive Officer: Chris Sheldrick
Marketing Director: Giles Rhys Jones
what3words is a location reference system based on a global grid of 57 trillion 3mx3m squares. Each square has been pre-assigned a fixed and unique 3 word address. Easier to remember & communicate than GPS, more flexible than dropping a pin and more accurate...

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