The world is obsessed with cats. There are over 40 million videos of cats on YouTube alone. But despite this, no one really understands why they do all the weird and wonderful things they do.Thatâs why Whiskas, an expert in cat behavior, created CATSTACAM, the social way to help cat owners better understand cats. It kicked off with a newsworthy innovation, the worldâs first Instagram-enabled cat camera that lets cats take photos and post them directly to their very own Instragram account. So people could âfollow themâ and see what they get up to when theyâre not at home. Agency: Clemenger BBDO Sydney
If cat lovers see any cat behaviour theyâre curious about, they can simply #AskWhiskas for an explanation from a Whiskas cat behavioural expert, ultimately enabling them to better care for their cats.
And to further demonstrate Whiskas understanding of cats and their needs, the packaging also turned into a cat toy.
Category: Household, garden & pets
URL: http://facebook.com/WhiskasAU
Brand: Whiskas
Media: Online
Agency: Clemenger BBDO Sydney
Country: Australia
Executive Creative Director: Paul Nagy
Creative Director: Ben Smith
Creative Director: Luke Hawkins
Art Director: Nick Bonney
Copywriter: Denny Handlin
Group Account Director: Madeleine Marsh
Planner: kit lansdell
Account manager: George Robertson
Head of Creative Technology â Brendan 'Bob' Forster
Head of Craft â Tim McPherson
Senior Designer â Daniel Mortensen
Content Producer â Annabel Jewers
Content Director â Robin Sung
Strategy â Anna Walters
Digital Account Director â Josh Armstrong
Social Planner â Toby Clark
Account Executive â Katie Scrutton
Content Manager â Nick Howe
Head of Integrated Production â Denise McKeon
Head Of Multimedia Studio & Print Production â Chris 'Poo' Bear
Digital Planning Director â David Halter
Senior Print Producer â Paul Whelan
Retouchers â Steve Leupen & Giles Davies