Client: Wildbytes
Advertising Agency: Wildbytes, USA
Country: United States
Published: November 2020
Synopsis:
The game gave mobile gamers the chance to box against Donald Trump and Joe Biden with tongue-in-cheek fight items like a COVID mask, holy book, and literal dog whistle. Along with a cartoonish aesthetic reminiscent of claymation, the dialogue and headlines were updated in real-time to reflect current events.
More importantly, after delivering stylized punch outs to the candidate of choice, data suggesting the political leanings of the player as well as users worldwide appears -- data that actually predicted the winner of the election.