World Food Programme (WFP) Digital, Viral, Case study 805 Million Names – Zlatan Ibrahimović [alternative version 2] by Forsman & Bodenfors Stockholm

The Digital Advert titled 805 Million Names – Zlatan Ibrahimović [alternative version 2] was done by Forsman & Bodenfors Stockholm advertising agency for World Food Programme (WFP) in Sweden. It was released in Feb 2015.

World Food Programme (WFP): 805 Million Names – Zlatan Ibrahimović [alternative version 2]

Awards:

D&AD Awards 2015
Crafts for AdvertisingTypography for AdvertisingWood Pencil
Cannes Lions, 2015
PRPRACTICES & SPECIALISMS: CELEBRITY ENDORSEMENTBRONZE
OUTDOORAMBIENT: LIVE ADVERTISING AND EVENTSBRONZE
PROMO AND ACTIVATIONPRODUCT & SERVICE: CHARITIES (INCL. FUNDRAISING, DONATIONS & APPEALS)BRONZE
CYBERSOCIAL: INFLUENCER/CELEBRITY/BLOGGER OUTREACH PROGRAMBRONZE
BRANDED CONTENT AND ENTERTAINMENTBRANDED ENTERTAINMENT: BRAND OR PRODUCT INTEGRATION INTO AN EXISTING PROGRAMME OR PLATFORMGOLD
The New York Festival, 2015
Branded EntertainmentProducts & Services: Politics & GovernmentTHIRD PRIZE AWARD
FilmTelevision / Cinema / Online: Products & Services: Politics & GovernmentTHIRD PRIZE AWARD
IntegratedBest Use: Public & Media RelationsFIRST PRIZE AWARD
Public Service AnnouncementsFilm: Philanthropic AppealsTHIRD PRIZE AWARD
Ad Stars Awards, 2015
InteractiveSocialSilver
Public Service AdvertisingOthersBronze
Clio Awards 2015
Branded ContentPublic Service: OtherSilver
Out of HomePublic Service: AmbientSilver
FilmPublic Service: Short form (between one [1] minute and five [5] minutes)Bronze
Integrated CampaignPublic Service: Integrated CampaignBronze
Social MediaPublic Service: SocialBronze
Cresta Awards, 2015
Tv/Cinema/Online Film(Television) - PUBLIC SERVICESGold
Ambient Media(Ambient Media) - PUBLIC SERVICESGold
Branded Entertainment(Branded Entertainment) - BRANDED ENTERTAINMENTGrand Prix
Integrated Campaigns(Integrated Campaigns) - INTEGRATED CAMPAIGNSGrand Prix
LIA (London International Awards), 2015
IntegrationIntegrationGold Winner
Non-TraditionalPublic Service/Social WelfareSilver Winner
Branded EntertainmentExperiential/Live EventsGold Winner
DigitalViralSilver Winner
Eurobest Awards, 2015
Branded Content & EntertainmentNon-Fiction: series or filmSilver Eurobest
Branded Content & EntertainmentBrand or Product Integration into an existing programme or platformSilver Eurobest
MediaUse Of Media: Use of Events and StuntsSilver Eurobest
OutdoorOutdoor: Ambient: Live Advertising & EventsSilver Eurobest
One Show, 2016
Cross-PlatformNon-Profit - Experiential Advertising / Experiential AdvertisingBronze Pencil
FilmNon-Profit - Online Films & Video / Online Films & VideoMerit
One Show EntertainmentConsumer - Online / Short Form VideosMerit
Public RelationsNon-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / LobbyingMerit
One Show EntertainmentConsumer - Other Branded Content / Live EventsBronze Pencil
ADC Annual Awards 2016
ADVERTISINGPOP UP ADVERTISING: STUNTS / GUERILLASilver

Credits & Description:

Client: United Nations World Food Programme
Product: Fighting Hunger Worldwide
Entrant: Forsman & Bodenfors Gothenburg, Sweden
Title: 805 Million Names
Product/Service: Fighting Hunger Worldwide
Entrant Company: Forsman & Bodenfors Gothenburg, Sweden
Advertising Agency: Forsman & Bodenfors Gothenburg, Sweden
Media Agency: Be On Copenhagen, Denmark
Production Company: New Land Stockholm, Sweden
: Fredrik Jansson/Karolina Widell (Forsman/Bodenf...

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