| D&AD Awards 2015 | ||
|---|---|---|
| Crafts for Advertising | Typography for Advertising | Wood Pencil |
| Cannes Lions, 2015 | ||
| PR | PRACTICES & SPECIALISMS: CELEBRITY ENDORSEMENT | BRONZE |
| OUTDOOR | AMBIENT: LIVE ADVERTISING AND EVENTS | BRONZE |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: CHARITIES (INCL. FUNDRAISING, DONATIONS & APPEALS) | BRONZE |
| CYBER | SOCIAL: INFLUENCER/CELEBRITY/BLOGGER OUTREACH PROGRAM | BRONZE |
| BRANDED CONTENT AND ENTERTAINMENT | BRANDED ENTERTAINMENT: BRAND OR PRODUCT INTEGRATION INTO AN EXISTING PROGRAMME OR PLATFORM | GOLD |
| The New York Festival, 2015 | ||
| Branded Entertainment | Products & Services: Politics & Government | THIRD PRIZE AWARD |
| Film | Television / Cinema / Online: Products & Services: Politics & Government | THIRD PRIZE AWARD |
| Integrated | Best Use: Public & Media Relations | FIRST PRIZE AWARD |
| Public Service Announcements | Film: Philanthropic Appeals | THIRD PRIZE AWARD |
| Ad Stars Awards, 2015 | ||
| Interactive | Social | Silver |
| Public Service Advertising | Others | Bronze |
| Clio Awards 2015 | ||
| Branded Content | Public Service: Other | Silver |
| Out of Home | Public Service: Ambient | Silver |
| Film | Public Service: Short form (between one [1] minute and five [5] minutes) | Bronze |
| Integrated Campaign | Public Service: Integrated Campaign | Bronze |
| Social Media | Public Service: Social | Bronze |
| Cresta Awards, 2015 | ||
| Tv/Cinema/Online Film | (Television) - PUBLIC SERVICES | Gold |
| Ambient Media | (Ambient Media) - PUBLIC SERVICES | Gold |
| Branded Entertainment | (Branded Entertainment) - BRANDED ENTERTAINMENT | Grand Prix |
| Integrated Campaigns | (Integrated Campaigns) - INTEGRATED CAMPAIGNS | Grand Prix |
| LIA (London International Awards), 2015 | ||
| Integration | Integration | Gold Winner |
| Non-Traditional | Public Service/Social Welfare | Silver Winner |
| Branded Entertainment | Experiential/Live Events | Gold Winner |
| Digital | Viral | Silver Winner |
| Eurobest Awards, 2015 | ||
| Branded Content & Entertainment | Non-Fiction: series or film | Silver Eurobest |
| Branded Content & Entertainment | Brand or Product Integration into an existing programme or platform | Silver Eurobest |
| Media | Use Of Media: Use of Events and Stunts | Silver Eurobest |
| Outdoor | Outdoor: Ambient: Live Advertising & Events | Silver Eurobest |
| One Show, 2016 | ||
| Cross-Platform | Non-Profit - Experiential Advertising / Experiential Advertising | Bronze Pencil |
| Film | Non-Profit - Online Films & Video / Online Films & Video | Merit |
| One Show Entertainment | Consumer - Online / Short Form Videos | Merit |
| Public Relations | Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying | Merit |
| One Show Entertainment | Consumer - Other Branded Content / Live Events | Bronze Pencil |
| ADC Annual Awards 2016 | ||
| ADVERTISING | POP UP ADVERTISING: STUNTS / GUERILLA | Silver |
Client: United Nations World Food Programme
Product: Fighting Hunger Worldwide
Entrant: Forsman & Bodenfors Gothenburg, Sweden
Title: 805 Million Names
Product/Service: Fighting Hunger Worldwide
Entrant Company: Forsman & Bodenfors Gothenburg, Sweden
Advertising Agency: Forsman & Bodenfors Gothenburg, Sweden
Media Agency: Be On Copenhagen, Denmark
Production Company: New Land Stockholm, Sweden
: Fredrik Jansson/Karolina Widell (Forsman/Bodenfors)
: Staffan Lamm/Andreas Malm (Forsman/Bodenfors)
: Hans Andersson (Forsman/Bodenfors)
: Martin Johansson (Forsman/Bodenfors)
: Alexander Blidner/Jens Odelbring (Forsman/Bodenfors)
: Peter Gaudiano (Forsman/Bodenfors)
: Gustav Johansson (New Land)
: Niklas Johansson (New Land)
: Robin Siwe (Callboy)
: Sophie Tamm Christensen (New Land)
: Eric Thorsell
Post Production: Stopp/Family
Web Agency: Lundgren/Lindqvist
Developer: Mikael Holm
Pr/Social Media/Content Integration: Mathias Eriksson/Charlotte Henriksson/Tereza Franzén/ (Matter)
Music: Artist: Jónsi/Written By: Jón Þór Birgisson/Produced By: Peter Katis
Song Title: 'tornado'
Advertiser's Supervisor: Zlatan Ibrahimovic/Helena Seger
Brief Explanation
Even though hunger and malnutrition is the number one risk to health worldwide, these people rarely
make the front page.
Zlatan may not know how to end world hunger, but he does know how to make the front page of
every newspaper in the world.
Together with The United Nations World Food Programme, we created an event that turned the
spotlight the world has on Zlatan, towards the people who need it more.
Results and Effectiveness
- 3.95+ million social interactions
- 4500+ television reports and new media articles
- A total reach of 870+ million people (Opportunities to see)
Creative Execution
The campaign was strictly pro bono (not even Zlatan got paid). instead of a big budget to spend on
media we used Zlatan's fame to attract attention, his body as our main media, his social media
channels to kick-start the campaign and his famous friends to help us get an even bigger reach.
Insights, Strategy and the Idea
The World Food Progamme is depending on fundings from governments all over the world.
Fundings they are really grateful for. But in this world of terror and economic crises the governments
of the world have forgotten about the 805 million people suffering from hunger in the world.
Our goal was to raise awareness about this issue. And to show the governments of the world that
their voters care for these people.
This was a global campaign. But since it was strictly pro bono (not even Zlatan got paid) we had to
reach people without using traditional media.