WWF: CURSOR SWARM

Credits & Description:

Advertiser: WWF GERMANY
Agency: AIMAQ VON LOBENSTEIN CREATIVE BRAND CONSULTING
Category: Charities, Public Health & Safety, Public Awareness Messages
Advertising campaign: CURSOR SWARM
Creative: Claudia Kuprat (Aimaq von Lobenstein Creative Brand Consulting)
Animation: Daniel Chester (Moth Collective)
Animation: David Prosser (Moth Collective)
Flash Producer: Christian Pundrich (Aimaq von Lobenstein Creative Brand Consulting)
Animation: Daniela Negrin Ochoa
Music/Sound Design: Marian Mentrup (Moth Collective)
Animation: Marie-Margaux Tsakiri-Scanatovits (Moth Collective)
Animation: Matthias Hoegg
Compositing: Mikey Please
Creative Director: Nadia Al-Mardini (Aimaq von Lobenstein Creative Brand Consulting)
Animation: James Hatley
Compositing: Matthias Hoegg
Animation: Mikey Please
Art Director: Alexandra Sievers (Aimaq von Lobenstein Creative Brand Consulting)
Executive Creative Director: André Aimaq (Aimaq von Lobenstein Creative Brand Consulting)
Creative Director: Constantin Kaloff (Aimaq von Lobenstein Creative Brand Consulting)
Animation: Ifor Ashton
Animation: Kristian Andrews
Creative Director: Marc Wientzek (Aimaq von Lobenstein Creative Brand Consulting)
Art Director Online: Mario Nussbaumer (Aimaq von Lobenstein Creative Brand Consulting)
Creative: Robert Werner (Aimaq von Lobenstein Creative Brand Consulting)
Account Supervisor/Account Manager: Sascha Banasch (Aimaq von Lobenstein Creative Brand Consulting)
Account Manager: Alexander Glasneck (Aimaq von Lobenstein Creative Brand Consulting)
Copywriter: Daniel Boedeker (Aimaq von Lobenstein Creative Brand Consulting)
Compositing: Daniel Chester (Moth Collective)
Planner: David Bramhoff (Aimaq von Lobenstein Creative Brand Consulting)
Copywriter: Shahir Sirry (Aimaq von Lobenstein Creative Brand Consulting)
Creative: Svenja Liebach (Aimaq von Lobenstein Creative Brand Consulting)

Brief Explanation
If no one acts, European fish will be extinct by 2048. To create awareness, we created a strong emotional picture; the swarm. In an animated movie a swarm of millions of cursors, head to the European parliament to wake up the politicians. We wanted people to believe in their own power again and gave them all the tools they needed to make their voices heard. They could share the petition, write personal e-mails to politicians and digitally draw pictures of fish which they could also send directly to the politicians. The result: the European Parliament voted for stricter fishing laws.