Xbox Digital War of Wits, 5 by twofifteenmccann San Francisco

War of Wits, 5
The Digital Advert titled War of Wits, 5 was done by twofifteenmccann San Francisco advertising agency for Xbox in United States. It was released in Oct 2016.

Xbox: War of Wits, 5

Brand
Media
Released
October 2016
Posted
October 2016
Production Agency
Chief Creative Officer
Copywriter
Creative Director
Senior Art Director

Awards:

D&AD 2017
Writing for AdvertisingWriting for Digital MarketingWood Pencil

Credits & Description:

Agency: 215mccannn
Client: Xbox
Editor: Andy Mcgraw
Assistant Editor: Matt Berardi
Head of Production: Meagen Carroll
Executive Producer: Lauren Bleiweiss
Executive Producer: Ashley Mckim
Executive Producer: Susie Boyajan
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Shannon Jones
Executive Producer: Brandon Romer
Managing Director: Marc Altshuler
Colorist: Dave Hussey
Color Producer: Liza Kerlin
Color Assistant: Jim Harmon
Mixer: Jeff Malen
Chief Operating Officer: Andrew Colon
Line Producer: Ian Blain
Production Company: Smuggler
Visual Effects Company: Electric Theatre Collective
Post Production: Cartel
Telecine: Company 3
Chief Creative Officer: Scott Duchon
Assistant Account Executive: Armando Melendez
Director of Strategy: Brian Wakabayashi
Brand Strategist: Ryan Ouyoumjian
Director: Randy Krallman
Director of Photography: Darko Suvak
Director of Business: Peter Goldstein
Director of Business Affairs: Mary Beth Barney
Post Executive Producer: Kate Hitchings
Lead Flame: Eric Mason
Producer: Scott Boyajan
2d Artist: Gretchen Capatan
2d Artist: Kevin Jones
2d Artist: Dave Damant
Recording Studio: Lime Studios
Graphic Animation: Adam Singer
Copywriter: Kyle Davis
Senior Art Director: Alper Kologlu
Creative Director: Neil Bruce
Agency Producer: Sarah Sweeney
Sound Designer: Brian Emrich
Account Director: Drew Porter
Senior Account Executive: Kevin John
Description:
This campaign for the real-time strategy game Halo Wars 2 brings characters from the futuristic fiction into the present day for the first time in franchise history.
The films depict alien General Atriox and human Captain Cutter locked in a war of wits. First in coach on a domestic short-haul flight where they spar over ownership of the armrest, and second on the lot of a used car dealership where they attempt to outwit each other over the sale price of a vintage automobile. The winner is, naturally, the one who best knows his enemy.