Yandex Digital Everest [image] 4 by Team collaboration

Everest [image] 4
The Digital Advert titled Everest [image] 4 was done by Team collaboration advertising agency for subbrand: Yandex Maps (brand: Yandex) in Russia. It was released in Sep 2016.
Advertising campaign for Yandex

Yandex: Everest [image] 4

Brand
Yandex Maps  (Yandex)
Media
Digital
Released
September 2016
Posted
September 2016
Market
Russia
Industry
Software & Multimedia Productions, SaaS, Search Engines, SUV & Four Wheel Drive
Agency
Team collaboration
Creative
Аnton Aralin
Creative
Alexander Zharikov
Creative
Konstantin Lysenko
Creative
Anatoly Topol

Awards:

Epica Awards 2017
DigitalOnline Campaigns – AutomotiveSilver
ADCR Awards 2017
Integration & InnovationContent IdeasGold
Interactive & MobileWebsitesSilver

Credits & Description:

Entrant: Yandex
Client: Toyota and Yandex Maps
Creatives:
Аnton Aralin
Konstantin Lysenko
Anatoly Topol
Producer: Alexander Zharikov
Agency Producer (Neq4): Olga Bolotova
Design Agency: Jetstyle
URL: https://yandex.ru/everest
URL: https://yandex.com/everest
Synopsis:
Brief: test the Toyota Land Cruiser SUVs at the limit of its capabilities and shoot the first ever street view of climbing the world's highest peak. We organized the first expedition to Everest in 2015, but no one managed to reach the peak that time because of the earthquake. In 2016 we repeated the attempt. Project production took more than half a year, which included processing of 1084 photos to create 270 panoramas for 14 kilometres of the road. We developed the special 3D model of Everest. All the way to the top is accompanied by dubbing with a detailed story from direct participants.