YELLOW NZ: YELLOW TOOLBOX

Credits & Description:

Type of Entry Digital: Integrated Campaign
Category Integrated Digital Campaign
Title YELLOW TOOLBOX
Advertiser/Client YELLOW NZ
Product/Service INTEGRATED ADVERTISING SOLUTIONS
Entrant Company: DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND
Advertising/Web Design Agency: DDB GROUP RAPP TRIBAL NEW ZEALAND Auckland City, NEW ZEALAND
Name Company Position
Toby Talbot Ddb Group Nz Executive Creative Director
Aaron Goldring Rapp Tribal Creative Director
David Reid Rapp Tribal Deputy Creative Director
Stephen Anderson Rapp Tribal Deputy Creative Director
Maria Ward Ddb Group Nz Creative Director
Ian Hulme Rapp Tribal Digital Planner
Misa Mcconnnell Rapp Tribal Copywriter
Katja Green Rapp Tribal Senior Account Manager
Paul Shannon Rapp Tribal Senior Digital Producer
Jason Vertongen Rapp Tribal Lead Digital Designer
Greg Jones Ddb Nz Group Business Director
Ryan Davies Ddb Nz Senior Account Manager
David Wilson Rapp Tribal Senior Account Manager
Patrick Hancock Retail Engine Nz Business Director
Heath Lewis Retail Engine Technologist
Cameron Crosby Rapp Tribal Senior Developer
Taylor Rugis Rapp Tribal Developer
Kellie Nathan Yellow Director Of Business Transformation
Maja Lee Yellow Head Of Communications And Media
Varsha Singh Yellow Digital Communications Manager
Links: http://submissions.iwihost.com/yellowtoolbox/
Brief Explanation
We gave 12 businesses a set of advertising online tools. Then measured how each of them did. From florists to arborists, locksmiths to builders, a button was pushed and data was captured. It was then linked to live billboards and a website, where you could see the progress live of all the businesses together on a dashboard. You could keep up-to-date with each of their stories, through video diaries, photos, and blog entries of how Yellow was helping to take their business further. In other words, we weren’t just talking about how good the product was we actively showed it.