Yellowglen: HOUSE OF SPARKLING

Credits & Description:

Advertiser: YELLOWGLEN
Agency: THE MONKEYS
Category: Foods & Drinks
Advertising campaign: HOUSE OF SPARKLING
User Experience Architect: Brent Tunney (The Monkeys)
Director: Christopher Riggert (Finch)
Flash Developer: Han Lee (The Monkeys)
Copywriter: Benn Sutton (The Monkeys)
Chief Creative Officer: Justin Drape (The Monkeys)
Senior Digital Designer: Tim Grout (The Monkeys)
Executive Producer: Michael Hilliard (Finch)
Senior Front End Developer: Mitermayer Reis (The Monkeys)
Engagement Planner: Nikki Stammers (The Monkeys)
Content Director: Andrew Clarke (The Monkeys)
Art Director: Dave Ladd (The Monkeys)
Executive Creative Director: Micah Walker (The Monkeys)
Executive Producer: Alex Cerbelli (The Monkeys)
Art Director: Barbara Humphries (The Monkeys)
Executive Planning Director: Fabio Buresti (The Monkeys)
Group Content Director: Jasmina Krnjetin (The Monkeys)
Digital Head Of Art: Kristian Saliba (The Monkeys)
Technical Director: Kynan Hughes (The Monkeys)
Channel Planner: Mat Rawnsley (The Monkeys)
Art Director: Matt Heck (The Monkeys)

Brief Explanation
Yellowglen is one of Australia’s oldest sparkling wine brands. But recently the brand and its drinkers were starting to show their age. Younger people needed a reason to rediscover Yellowglen. So we introduced them to The House of Sparkling. Using mobile, tablet, desktop and film we unveiled the first room of the house and invited people to own a piece of The House of Sparkling in the form of a gem from a chandelier suspended in the house. Visitors to the House of Sparkling spent more than 3 minutes interacting with the site.