Zyrtec: ZYRTEC AllergyCast App With Symptom Tracker

Credits & Description:

Everyone's allergies are unique. Johnson & Johnson's ZYRTEC® wanted to prove to its target, consumers who consider all allergy brands to be the same and buy based on price, that it knows that their allergy ailments are personal. To build a relationship with these consumers and predispose them to buy ZYRTEC®, the brand partnered with JWT and launched the AllergyCast&trade app.
The app includes a Symptom Tracker and learns what consumers are allergic to, as well as what allergens or types of pollen trigger consumers' symptoms. The app weighs pollen data, the weather forecast, and personal allergy symptoms to help consumers better understand and manage their allergies. In addition, the simple data visualization makes it easy for consumers to share their symptoms with their doctors.
The app is the number one branded allergy app and one of the top 25 weather apps. It also received more than 300,000 downloads.
Agency: JWT
Client: Johnson & Johnson
Asia Pacific Executive Creative Director: Eric Weisberg
Creative Directors: Howard Lenn, Winnie Chang, Josh Shabtai
Art Directors: Archer West, Winnie Chang, Woody Batts
Copywriters: Howard Lenn, Sarah McCarthy
Chief Creative Office, NA: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald, Ryan Kutscher