100 000 Books DM BOOKS FRESHENERS by RA Voskhod
The Direct marketing titled BOOKS FRESHENERS
was done by RA Voskhod advertising agency for subbrand: 100 000 Books Chain of bookstores (brand: 100 000 Books) in Russia. It was released in Mar 2011.
100 000 Books: BOOKS FRESHENERS
Media
Released
March 2011
Posted
March 2011
Market
Industry
Agency
Creative Director
Art Director
Copywriter
Designer
Copywriter
Awards:
| Cannes Lions 2011 | ||
|---|---|---|
| Media Lions | Best Use of Ambient Media: Small Scale | Bronze |
| MIAF Awards 2011 | ||
| Communication Design | Direct marketing materials | First place |
| Golden Drum 2011 | ||
| Direct communication | Multidimensional direct mail and small printed materials | Golden Drum Grand Prix |
| New or innovative | New or innovative | Golden Drum |
| Eurobest 2011 | ||
| Outdoor | Small Scall Special Solutions | Silver Campaign |
Credits & Description:
Category: Ambient Media & Print Collateral, Non-Mail (Small Scale)
Advertiser: 100 000 BOOKS
Product/Service: CHAIN OF BOOKSTORES
Agency: VOSKHOD
Date of First Appearance: Feb 17 2011
Entrant Company: VOSKHOD, Yekaterinburg, RUSSIA
Creative Director: Andrey Gubaydullin (Voskhod)
Art Director: Vladislav Derevyannykh (Voskhod)
Junior Creative Director: Evgeny Primachenko (Voskhod)
Copywriter: Aleksandr Parkhomenko (Voskhod)
Designer: Dmit...
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