A Drop Of Life: Words from Water

Credits & Description:

Grey Hong Kong's idea was called "Words from Water". Using an innovative printing technique, we created the world's first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life for those living in arid regions and were encouraged to take action to help.
Category: Public interest
Media: DM
URL: http://www.ideasahead.net/llcs1/a
Client: A Drop Of Life
Agency: Grey Group Hong Kong
Country: Hong Kong
Executive Creative Director: Keith Ho
Creative Director: keith lo
Creative Director: sonic choy
Art Director: Yung Chan
Copywriter: Brent Horner
Copywriter: Vivian Ho
Photographer: Rayman Ng
Designer: Daniel Lo
Print Producer: Ken Yau