Above+Beyond: Smelly Christmas, 2

Credits & Description:

Category: Agency Self-Promo
Media: Direct
Brand: Above+Beyond
Agency: Above+Beyond
Geo: United Kingdom
Advertising Agency: Above+Beyond, UK
Creative Director: David Billing
Art Director: Jo Lindmark
Copywriter: Sam Whigham
Illustrator: Chris Dudley
Published: December 2016
Description: This year we decided to celebrate the wonderful imperfections of Christmas with a ‘card’ that focuses on the ‘true scents’ of the season. We chose to counter the saccharine sweetness of much festive marketing that floods the senses in the run up to the 25th, instead choosing to focus on the 'real smells' of the season by sending our clients individually scented Christmas tree air fresheners emblazoned with captions and scents such as ‘Dad burnt the turkey’, ‘Christmas Eve gridlock’ and ‘gran passed out by the fire’. We wanted to celebrate the little things that make Christmas so special - but not the magical fantasy version we see on TV. Thanks to some perfumery wizardry, its range of scents act as a little reminder of the moments that make family festivities so wonderfully imperfect.