Accueil Bonneau Homeless Center DM Wild Game Benefit Diner by BCP Montreal
The Direct marketing titled Wild Game Benefit Diner
was done by BCP Montreal advertising agency for subbrand: Accueil bonneau shelter (brand: Accueil Bonneau Homeless Center) in Canada. It was released in Feb 2013.
Accueil Bonneau Homeless Center: Wild Game Benefit Diner
Media
Released
February 2013
Posted
February 2013
Market
Agency
Copywriter
Executive Creative Director
Copywriter
Art Director
Credits & Description:
L'Accueil Bonneau, a charitable organization that has been at the service of Montreal's homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal's business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion,BCP, Montreal created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: "This bullet could save lives". A paper housed inside...
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