Accueil Bonneau Homeless Center DM Wild Game Benefit Diner by BCP Montreal

Wild Game Benefit Diner
The Direct marketing titled Wild Game Benefit Diner was done by BCP Montreal advertising agency for subbrand: Accueil bonneau shelter (brand: Accueil Bonneau Homeless Center) in Canada. It was released in Feb 2013.
Advertising campaign for Accueil Bonneau Homeless Center

Accueil Bonneau Homeless Center: Wild Game Benefit Diner

Brand
Accueil bonneau shelter  (Accueil Bonneau Homeless Center)
Media
DM
Released
February 2013
Posted
February 2013
Market
Canada
Industry
Charities, Foundations, Volunteers
Agency
BCP Montreal
Copywriter
Jonathan Rouxel
Executive Creative Director
Etienne Bastien
Copywriter
Dom Bulmer
Art Director
Antoine Dasseville

Credits & Description:

L'Accueil Bonneau, a charitable organization that has been at the service of Montreal's homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal's business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion,BCP, Montreal created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: "This bullet could save lives". A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000.
Media: DM
Category: Charities & appeals
Client: ACCUEIL BONNEAU SHELTER
Agency: BCP Montréal
Country: Canada
Executive Creative Director: Etienne Bastien
Creative Director: jonathan rouxel
Art Director: ANTOINE DASSEVILLE
Copywriter: jonathan rouxel
Copywriter: Dom Bulmer