Air Brussels DM WARM WISHES by Air Brussels

WARM WISHES
The Direct marketing titled WARM WISHES was done by Air Brussels advertising agency for Air Brussels in Belgium. It was released in Mar 2013.
Advertising campaign for Air Brussels

Air Brussels: WARM WISHES

Brand
Air Brussels
Media
DM
Released
March 2013
Posted
March 2013
Market
Belgium
Industry
Advertising agencies, Business equipment & services
Agency
Air Brussels
Creative
Antoinette Ribas
Director
Jean-Sebastien Delacroix
Account Supervisor
Lena Vincke
Strategic Planner
Charlotte Keup

Credits & Description:

Advertiser: AIR BRUSSELS
Agency: AIR BRUSSELS
Category: Corporate Image & Information
Creative: Antoinette Ribas (Air Brussels)
Creative Directors: Gregory Ginterdaele - Marie-Laure Cliquennois (Air Brussels)
Client: Caroline Parguel (Croix Rouge)
Strategic Planner: Charlotte Keup (Air Brussels)
Development: Gaetan Baudoux (Air Brussels)
Director: Jean-Sebastien Delacroix (With You)
Account Supervisor: Lena Vincke (Air Brussels)
Graphic Designer: Aldjia Bessalah (Air Brussels)
Digital Consultant: Cédric Rainotte (Air Brussels)
Clients: Eric Hollander (Air Brussels)
Graphic Designer: Gaetan Baudoux (Air Brussels)
Clients: Stéphane Buisseret (Air Brussels)

Execution
Air is known as a socially responsible advertising agency. We wanted to prove it one more time to our professional address book : clients, collaborators, providers... our team.

Client Brief Or Objective
31st December 2012. All over the world, Season’s Greetings are being sent out.Air is known as a socially responsible advertising agency. We wanted to prove it one more time to our professional address book : clients, collaborators, providers... our team. So Air wishes everyone the best for 2013.Unfortunately, these cold times prove incredibly difficult for many people. That’s why this year, Air has decided that together we can do more than simply wish each other well, so that some will truly get to feel and experience this warmth.

Implementation
How it works:By sending our wishes to all of our contacts: Air asked all its clients, suppliers and friends to join the campaign:“My Facebook cover photo = A warm cover for the Red Cross” (In french, we use the same word to say cover and blanket)When you replace your cover photo on Facebook by one of the 10 appealing airwarmwishes covers, Air immediately donates a warm blanket to the Red Cross. These warm covers are then offered to vulnerable people and families in need, to homeless shelters and in the framework of welfare emergencies.

Outcome
600 emails were sent out and, in only 10 days, 1,012 people replaced their Facebook cover photo and shared the campaign link.On the 14th of January, in the middle of a cold wave, we were able to offer the Red Cross each participant’s blanket. Then Air sent to all their professional contacts a video with the warm thank you of the Red Cross.