Amblyopia World Campaign: i rescue, 4

Credits & Description:

CLIENT: Ambliopia Campaña Mundial / Amblyopia World Campaign
AGENCY: VML
Agency: VML
Global Chief Creative Officer – VML: Debbi Vandeven
Chief Creative Officer, NA – VML: John Godsey
Executive Creative Director – VML: Maurizio Villarreal
Managing Director - VML: Catalina Hernández
Group Creative Director – VML: Antonio López
Creative Director – VML: Raquel Jácome
Copywriter – VML: Julio Ortiz
Art Director – VML: Julián Sánchez
Design Director – VML: Carlos Ordoñez
Producer – VML: Juan Pablo Rubiano
Photography Director – VML: Felipe Rincón
Copywriter – VML: Moria Deshpande
Copywriter – VML: Troy Leyenaar
Published: May 15 2018
Synopsis:
Kids around the world struggle with Amblyopia, or lazy eye. It’s treatable, but in disadvantaged communities that lack medical care, lazy eye can lead to learning difficulties and blindness.
We creative an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material.