Antarctica DM Ads Business by ALMAP BBDO Brazil

Ads Business
The Direct marketing titled Ads Business was done by ALMAP BBDO Brazil advertising agency for Antarctica in Brazil. It was released in May 2014.
Advertising campaign for Antarctica

Antarctica: Ads Business

Brand
Antarctica
Media
DM
Released
May 2014
Posted
May 2014
Market
Brazil
Industry
Beers and Ciders, Business equipment & services, Corporate Image
Agency
ALMAP BBDO Brazil
Creative Director
Andre Kassu
Creative Director
Marcos Medeiros
Executive Creative Director
Luiz Sanches Jr.
Art Director
Caio Tezoto
Copywriter
Carol Nigro

Credits & Description:

Sometimes business cards can be a little impersonal, unremarkable and they just end up getting lost among so many other business cards. A business card should
be a way of relating to the client, but in their usual format they don't quite fulfill that role. AlmapBBDO, Sao Paulo literally combined business with pleasure by creating a business card that doubles as a bottle opener. Not only is it handy, but it also bears a direct relation to the product we're selling: beer. So we have a card that is at the same time useful, remarkable and totally different from the others.
Agency: AlmapBBDO
Client: Cerveja Pilsen
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros/Andre Kassu
Art Director: Caio Tezoto
Copywriter: Carol Nigro