Category: Pets
Media: Experiential
Brand: AS
Agency: Nossa
Geo: Portugal
Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Creative Supervisor / Art Director: Rafael Pfaltzgraff
Copywriter: Rui Simões
Designer: Rita Frazão
Web Designer: Rúben Mangorrinha
Motion Graphics: André Almeida
Account Manager: Vânia Araújo
Junior Account Managers: Maria Cunha, Inês Morais
Production Company: O Bom da Fita
Published: May 2017
Description: In Portugal, the abandonment of dogs is still a major issue, and dog shelters are full of them. These dogs have a major health problem: the lack of happiness. To help fighting this problem, AS, a Portuguese pet food, owned by one of the main supermarket chains in the country – Minipreço - wanted to create something meaningful, that could generate awareness for this terrible question. An idea that had nothing to do with selling product. It should be about the brand’s true motivation: the care for animal well-being.