Asb Bank DM Clever Kash by Saatchi & Saatchi New Zealand
Asb Bank: Clever Kash
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Mobile Marketing | Innovative Use of Mobile Technology | Yellow Pencil |
| One Show, 2016 | ||
| Intellectual Property | Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products | Bronze Pencil |
| Ux / Ui | Consumer - Cross-Channel / Utility | Bronze Pencil |
Credits & Description:
A new campaign from New Zealand office. Itβs for ASB Bank & they created new technology to encourage children to save.
Saatchi & Saatchi
Business Director: Teresa Davis
Senior Account Manager: Alexis Mousse
Account Executive: Vinay Naran
Executive Creative Director: Guy Roberts
Executive Creative Director: Corey Chalmers
Creative: Neill McAlpine
Creative: Nicole Sykes
Head of content: Producer: Jane Oak
Digital producer: Brendan Haddock
Editor: Tomas Cottle
Designer: Rob Flynn
Studio Manager: Tias Somers
Studio: Shane Kelly
Studio: Abigail Kerr
Planning Director: Murray Streets
Head of Innovation/Senior Strategist: Ian Hulme
Head of Communications: Isobel Kerr-Newell
Social creative: Jess Reihana
Technical Director: Matt Skinner
Developer: Dmitry Shumkov
Developer: Vincent Tellier
Developer: Steve Ashby
The Lovemarks Company
Classified - Public Use
Industrial designers: 4Design - Will Grant
Electronics engineers: Kamahi
Edwin Neiman - Director
Max Farr β Electronics Engineer
Developer: Regen - Daniel Too
Assembly
Damon Duncan - Director
Jonny Kofoed - Director
Matt von Trott - Director
Rhys Dippie β Technical Director
Amanda Chambers β Executive Producer
Helen Naulls β Producer
Joshua Fourt Wells β Character Design
Geoff Kirk Smith β 3D Artist
Craig Speakman β 3D Artist
ASB
Marketing & Communications
Roger Beaumont β EGM Marketing & Communications
Shane Evans - GM Marketing
Mark Graham β HO Community & Sponsorship
Emma Lynch β Brand Manager
Ali Duncan β Acting HO Digital Marketing
Emma-Rose Forrester β Assistant Brand Manager
Technology & Innovation
Russell Jones β EGM Technology & Innovation
James Bergin β Chief Architect
Fiona Colgan β GM Digital
Stephen Bennett β Innovation Lab
Cathy Scherp β Innovation Lab
Tim Huffam β Innovation Lab
Ray Chan β Innovation Lab
Phil Middlebrook β Innovation Lab
Shane Hughes β Innovation Lab
Laura Fear β ASB Mobile
Michael Gulavin β ASB Mobile
Rob Leese β Programme Director
Maxine Barber β Project Manager
Micheal Maclean β HO Digital Delivery
Balvant Magan β Security Consultant
Matt Casey β Software Consultant
Product
Damien Leng β HO Customer Segments
Anita Parag β Segment Manager Starting Out Portfolio
Legal
Geraldine Hamilton β Legal Council
Lowry Gladwell β Legal Council