Atrium DM, Case study Close to You by Agência Tudo Rio De Janeiro
The Direct marketing titled Close to You
was done by Agência Tudo Rio De Janeiro advertising agency for Atrium in Brazil. It was released in May 2013.
Atrium: Close to You
Brand
Media
Released
May 2013
Posted
May 2013
Market
Awards:
| Wave Festival, 2014 | ||
|---|---|---|
| Direct | Produtos e Serviços - Direct / Promo | BRONZE |
Credits & Description:
Título: Close to You
Agência: TUDO, ABC
Anunciante: Atrium Shopping Mall
Diretor de criação: Rodolfo Barreto
Redator: Fernando Brandt
Diretor de arte: José Veloso
Sinopse: We closed an original partnership with Veja Magazine and inserted thousands of selected subscriber magazines in envelopes printed with maps which showed the directions from the subscriber's house to the mall. During Atrium Shopping Mall opening week, each subscriber of Veja SP magazine in Santo André city received his/her magazine inside a personalized envelope and was able to be sure that, from that moment on, he/she would find all they needed close to their homes.
Atendimento: Camilla Carvalho