For more than a decade, AXE and The AXE Effect have been synonymous with overwhelming attraction. When members of Unilever’s AXE marketing team needed new business cards, UNION harnessed the attractive power of pheromones to create a card that brought the AXE Effect to life. Each team member’s pheromones were isolated and infused into their cards, allowing the cards to communicate far more information than just a phone number and email address.
Brand: Axe
Media: DM
Category: Health & Beauty
Geo: Canada
Agency Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Associate Creative Director/Art Director: Glen D’Souza
Associate Creative Director/Copywriter: Mike Takasaki
Agency Producer: Julie Riley
Account Director: Kimberlee McCormack
Account Manager: Rhiannon Enss
Science Advisor: Rudolf Furrer
Video Credits
Agency Producer: Grace Lee, Jennifer Dark
Director: Joshua Chaiton, Touchpoint Films
Editor: Aaron Dark, School Editing
Audio: Brad Nelson, Cylinder Sound