BANARSIDAS CHANDIWALA INSTITUTE OF MEDICAL SCIENCES: ORGAN DONATION

Credits & Description:

Advertiser: BANARSIDAS CHANDIWALA INSTITUTE OF MEDICAL SCIENCES
Agency: PUBLICIS COMMUNICATIONS
Category: Public Health & Safety, Public Awareness Messages
Advertising campaign: ORGAN DONATION
Creative Director: Sharthak Guha (Publicis Communication)
Creative Director: Avinash Kumar (Publicis Communication)
Senior Creative Director: Mohit Tomar (Publicis Communication)
Executive Creative Director: Ritu Sharda (Publicis Communication)
Creative Director: Auryndom Bose (Publicis Communication)
Senior Art Director: Gurmeet Singh (Publicis Communication)

Execution
By talking about a topic that was otherwise grim, in a lighter vein we made the youth take notice and revived the conversation about organ donation in a different way. Thus we made organ donation relatable to the younger mindset.

Outcome
The campaign has resulted in a 35% rise in queries and 10% increase in pledges.

Client Brief Or Objective
We were asked to create a campaign that would make organ donation contemporary.While the youth in India understand its importance it rarely translates to action. The challenge was to communicate it in a way that would be understood without seeming to preach.

Implementation
We turned organ donation into the gateway to a new life by showing the “second life” of organs. The posters were then put up in places frequented by the youth like malls, pubs and discotheques.