Bandsports: Anti-Rival Vaccine [image] [portuguese]

Credits & Description:

Titile: Anti-Rival Vaccine
Agency: Ogilvy Brasil
Brand: Bandsports
Country: Brazil
Advertising Agency: Ogilvy Brasil, São Paulo
Entrant Company: Ogilvy Brasil, São Paulo
Media Agency: Ogilvy Brasil, São Paulo
Pr Agency: Ogilvy Brasil, São Paulo
Production Company: Hungry Man, São Paulo
Broadcast Production Director: Rafael Rosi (Ogilvy Brasil)
Vp Creative Executive Director: Claudio Lima (Ogilvy Brasil)
Group Account Director: Juliana Fernandes (Ogilvy Brasil)
Editor: Nathalia Kamura (Ogilvy Brasil)
Broadcast Production: Patricia Silveira (Ogilvy Brasil)
Art Director: Pedro Velasquez (Ogilvy Brasil)
Executive Producer: Renata Corrêa (Hungry Man)
Copywriter: Bruno Brux (Ogilvy Brasil)
Photographer: Cláudio Lacerda (Hungry Man)
Executive Creative Director: Félix Del Valle (Ogilvy Brasil)
Art Director: Alexandre Fernandes (Ogilvy Brasil)
Media Director: Isabela Albero (Ogilvy Brasil)
Art Director: Lincoln Lopes (Ogilvy Brasil)
Editor: Lucas Pires (Ogilvy Brasil)
General Manager: Luis Carlos Franco (Ogilvy Brasil)
Art Director: Ale Koston (Ogilvy Brasil)
Head Of Media: Flávio De Pauw (Ogilvy Brasil)
Executive Producer: Rodrigo Castello (Hungry Man)
Director: Caio Rubini (Hungry Man)
Copywriter: Felipe Machado (Ogilvy Brasil)
Director Of Photography: Felipe Meneghel (Hungry Man)
Copywriter: Frederico Teixeira (Ogilvy Brasil)
Vice President Executive: Marcelo Mainard (Bandsport)
Audience:
The campaign aimed to reach fathers that were hardcore sports fans, to boost brand loyalty for Bandsports and make them immunize their children to protect them from the rival team. It worked, as we had full clinic attendance during the whole campaign period, with hundreds of kids immunized.
Brief with projected outcomes:
The idea was to convince fathers to immunize their children against swine flu using the vaccine experience to protect them from the rival team. Manipulating the clinic environment is not forbidden in Brazil, so we designed four consultation rooms decorated in the colors of the major São Paulo teams.