Bausch & Lomb: Eagle Eye Calender [alternative color spectrum]

Credits & Description:

Campaign name: Eagle Eye Calender
Product: Optic
Registrant: Havas Istanbul
Brand name: Bausch+Lomb
Designer: Aydin Dogruoz
Client account director manager: Berk Yilmaz
Art Director: Gizem Hiz, Kaan Iscan
Executive Creative Director: Ergin Binyildiz
Account Director / Manager: Gozde Turali
Strategic planner strategist: Elif Oven
Copywriter: Merve Selamet, Seyma Keklik
Creative idea explanation: In a digital world where people are spending 8-10 hours a day watching a screen, it’s very important to keep the eye sight health. With very basic daily exercises, it’s possible to relax tired eyes and reduce eye fatigue. These basic exercises takes only 10 minutes a day, but people forget to do that unless they are reminded. With a dedication to eye sight health and superior vision, leading eye care brand Bausch+Lomb designed something that remind people to exercise, all year long.