Boh DM Calm Tea Bags by M&C Saatchi Kuala Lumpur

Calm Tea Bags
The Direct marketing titled Calm Tea Bags was done by M&C Saatchi Kuala Lumpur advertising agency for subbrand: Boh Camomile Tea (brand: Boh) in Malaysia. It was released in Sep 2012.
Advertising campaign for Boh

Boh: Calm Tea Bags

Brand
Boh Camomile Tea  (Boh)
Media
DM
Released
September 2012
Posted
September 2012
Market
Malaysia
Industry
Coffee, Tea, Breakfast Drinks
Agency
M&C Saatchi Kuala Lumpur
Designer
Ellie See
Photographer
Jesse Choo - Untold Images

Credits & Description:

Media: DM

Geo: Malaysia

Category: Non-alcoholic drinks

Agency: M&C Saatchi

Brand: Boh

Case video: https://vimeo.com/34362319



To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.



Advertising Agency: M&C Saatchi, Malaysia

Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie

Art Directors: Choo Chee Wee, Pauline Ang

Copywriters: Farrokh Madon, Ahmad Fariz

Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli

Designer: Ellie See

Typographers: Pauline Ang, Ellie See

Print Producer: Sebastian Ng

Photographer: Jesse Choo

Photography Studio: Untold Images

Print Producer: Sebastian Ng

Color Separation: Ignition Graphic Production Sdn Bhd

Agency Producer: Sebastian Ng