Entries for the USBG Most Imaginative Bartender Competition presented by Bombay Sapphire gin will open on March 15, 2017. This marks the 11th year that Bombay Sapphire has presented this competition. In fact, Bombay Sapphire believes that bartenders are artists. And last year, to support the 10th anniversary of this competition, they brought bartending and art closer than ever by, quite literally, turning cocktail ingredients into paints. Conceived by Bombay Sapphire’s creative agency partner BBDO New York, the brand took the most creative cocktails in this competition, broke them down into their basic ingredients and then used these ingredients to create paint pigments. Over 173 batches of paint were made from different cocktail ingredients like pistachio, beets, jalapeño pepper, lavender, mint, cinnamon, etc. These paints were given to artists from the New York Academy of Art who brought to life each cocktail using its corresponding pigments. The collection of cocktail paintings was exhibited in an art gallery in Chelsea, NYC, drawing crowds from both the art and cocktail-making worlds. For the first time people could simultaneously experience the drinks and the art that was created with those exact same ingredients.
Media: Integrated
Category: Drinks, alcoholic
Client: Bombay Sapphire
Agency: BBDO New York
Country: United States of America
Director: Lawrence Chen
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Creative Director/ art director: Danny Adrain
Producer: Sho Matsuzaki
Producer: Molly Ross
Associate CD / Copywriter: Roberto Danino
DoP: Jake Saner
Senior Designers: Dennis Payongayong, Bhanu Arbuaratna
Photographer: Billy Siegrist
Studio Manager: Michael Gentile
Executive Technical Producer: Corey Jennings
Line Producer: Jonathan Hsu
Art Producer: Ilona Siller
Junior Producer: Jeff Reagan
Senior Account Director: Steven Panariello
Account Director: Alli Hunt
Account Executive: Cameron Cullman
Account Executive: Sophia Lauricella
Assistant Account Executive: Tara O'Connor
Communications Planners: Monisha Tripathi, Alysha Lalji
Senior Business Affairs Managers: Shelly Bloch, Matt Friday