BOU KHALIL: The Good Note [image] 1

Credits & Description:

Agency: J.Walter Thompson Beirut
Client: Bou Khalil Supermarché
Agency Executive Producer: Gilbert Nahas
Agency Producer: Clara Tomb
Associate Art Director: Carla Aouad
Creative Director: Paola Mounla
Executive Creative Director: Nicolas Geahchan
Production Director: Toni Kilzi
Senior Art Director: Sally Alzaza
Senior Copywriter: Maya Khourchid
Account Director: Jad Hindi
Account Manager: Lea Halwani
Brand Director (Client): Ralph Boukhalil
Brand Director (Client): Ramy Boukhalil
Managing Director: Tarek Haddad
Pr Manager: Lamis Kontar
Strategic Director: Suzanne Talhouk
Lebanon has absorbed more than 2 million Syrian refugees, half are children, drastically increasing the number of children begging on the streets. Some were exploited by gangs, who took their money to buy illicit items. So the Lebanese stopped giving, leaving the rest of the children without basic necessities.
How do we get the Lebanese to trust and help again?
The Lebanese note can buy anything. So we introduced a new note that can only buy good things. The Good Note. It can only be spent at Bou Khalil supermarkets across Lebanon and its affiliated pharmacy on necessities and medicine.