Brisbane Chiropractors Centre: Crack Backs Cards, 2

Credits & Description:

Agency: George Patterson Y&R Brisbane
Client: Brisbane Chiropractic Centre
Art Director: Carl Lough
Copywriter: Ash Kennedy
Designer: Carl Lough
Executive Creative Director: Andrew Thompson
Production Director: Michelle Short
Production Manager: Todd Williams
Retoucher: Santi Drane
Account Manager: Lynsey Murtagh
Chief Executive Officer: Ben Coulson
Managing Director: Phil Mcdonald
Brisbane Chiropractic Centres asked us to create a business-driving design piece that wouldn't blow their budget. We knew people related an excellent chiropractic appointment with the distinctive cracking of your back, so we took that truth and turned it into a memorable piece.
Crack-Back Cards used bubble wrap attached to a graphically illustrated spine image. Prospective customers could pop the bubble-wrap to make the distinctive sound of a back being cracked as part of a chiropractic session.